Case Study

The Fashion Hero

Beauty World Search

The Fashion Hero – B2B and consumer marketing & PR campaign

‘The Fashion Hero’ is a TV series format and a global fan-based, social media movement to celebrate diversity and disrupt the Fashion industry. Charismatic participants from around the world compete before a panel of renowned world class designers to feature as role models in their forthcoming international advertising campaigns. We are proud to have represented ‘The Fashion Hero’ since 2016.

Even the best idea in the world is worthless unless you can explain it clearly and mass-communicate it widely. With Boom and Justin Crosby we have found the perfect PR and marketing partner for ‘The Fashion Hero’. Time after time Justin has over-performed in terms of innovative marketing ideas and PR reach and as such ‘The Fashion Hero’ is now rapidly and successfully conquering global platforms and channels.

— Caroline Bernier, President, Beauty World Search


  • Drive awareness of brand in international TV and digital content industries to support international sales and distribution efforts through trade PR and marketing campaigns
  • Support sales efforts at events such as NATPE, MIPTV and MIPCOM
  • Launch movement to consumer media in UK and US


  • Launch ‘The Fashion Hero’ at MIPCOM 2016 with targeted advertising and media buying campaign
  • Follow up with talent-led PR launches at NATPE and MIPTV 2017
  • Manage multi strand PR campaign with show talent Brooke Hogan
  • Leverage reputation and expertise of Beauty World Search and Missing Link sales agency to generate thought leadership coverage
  • Secure coverage in UK consumer media and oversee US consumer agency


  • Generated over 200 news and feature articles in trade and consumer media around the world including Hollywood Reporter, Variety, Deadline Hollywood, The Guardian and OK! magazine
  • Estimated coverage views 8.5m & 75k social shares
  • Secured red carpet activity and prestigious awards hosting role for talent Brooke Hogan at MIPTV market and influential International Format Awards 2017

Get in touch to discuss your PR requirements!