Client news · 22 November, 2017

‘The Fashion Hero’ goes global with TRACE

Boom! client Beauty World Search announces a major new distribution partnership with Afro-urban media and entertainment group TRACE for 'The Fashion Hero'.

Boom! client Beauty World Search today announces a major new partner in its digital-first global distribution strategy for ‘The Fashion Hero’ with Afro-urban media and entertainment group TRACE acquiring the non-exclusive global streaming rights to TV series and disruptive global social media movement.

The deal will see the Brooke Hogan-fronted 8 x 60’ series feature on TRACE’s network of over 30 digital and mobile services with a reach of nearly 60m subscribers and 200m viewers, listeners and mobile users in 160 countries.

TRACE is the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Caribbean and the Indian Ocean. It recently launched a new SVOD service in the US and also counts the UK, Brazil and Caribbean as its priority markets.

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TRACE joins a growing list of international broadcast and streaming platforms which include Amazon Prime Video where the series is already now successfully streaming in 19 territories including UK, US, Germany, Australia and all Nordic territories. Tubi TV and Vudu Movies on Us are also streaming the series in the US and cable channels RTL2 in Hungary and TLT in Venezuela are broadcasting ‘The Fashion Hero’.

Beauty World Search recently also announced the completion of a global independent distribution network of TV sales agents for the finished series and format. The company’s innovative business model aims to introduce new ways of distribution and is centred around a proven low risk, high revenue share approach for broadcasters, platforms and producers.

“We are extremely proud to partner with TRACE, which fit our digital first strategy perfectly. They are young and urban and speak directly to the hearts of our key audience. We are confident that ‘The Fashion Hero’ will be a success here as we continue to seek more global, regional and local SVOD partners around the world”

— Caroline Bernier, President of Beauty World Search and creator of ‘The Fashion Hero’.

‘The Fashion Hero’ is a TV series format and a global fan-based, social media movement to celebrate diversity and disrupt the fashion industry. Charismatic participants from around the world compete before a panel of renowned world class designers to feature as role models in their forthcoming international advertising campaigns.

Find out more about The Fashion Hero