Boom! news · 9 June, 2015

Boom! appointed by content distributor Precious

Independent brand-funded content distributor Precious has appointed Boom! with a PR brief to build their corporate profile.

Boom! is delighted to announce its new appointment by Precious. Founded in 2007 by Managing Director Peter Christiansen, independent brand-funded content distributor Precious advises major global brands on content strategy, investment in programming and the development of global formats and distribution platforms.

Headquartered in London with regional offices in Beijing, Madrid and Hong Kong, Precious collaborates with independent production company partners to create award-winning content for a client roster that includes Diageo, Unilever, Sony PlayStation, Nissan, Barclays and Omega.

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Recent Precious projects include the development and delivery of a global content strategy for Apple’s London-based iTunes Festival that culminated in 12 hours of long-form TV content aired in over 122 countries. The company also handles broadcast consultancy and global distribution of ‘GT Academy’, the established long-form TV project jointly funded by Nissan and Sony PlayStation that airs in over 100 territories. Precious also develops and distributes short-form content globally for Premier League title sponsors Barclays and a range of TV projects for multinational alcoholic beverage company Diageo.

“In this new phase of growth for Precious as the branded content industry boom continues, we are very pleased to be working with Boom! Justin Crosby’s broad knowledge of and esteemed reputation within the international broadcast industry will be of great value as we embark on this next chapter for the business” 

— Peter Christiansen, Managing Director of Precious.