The Tel Aviv-based cross media company behind the innovative interactive technology of international prime time hit talent show ‘Rising Star’, has appointed us with a PR brief to build their international corporate profile.

Screenz has appointed Boom! to raise corporate awareness in a global B2B brief that coincides with the global rollout of the ‘Rising Star’ show that will launch in the UK on ITV. They have charged us with raising their profile and gaining wider recognition around the world as innovators in interactive entertainment. ‘Rising Star’s international roll out begins on Globo Brazil  closely followed by TVI Portugal.

‘Rising Star’ is the first ever primetime live talent show in which viewers at home become the judges in real time during performances via an app that is fully integrated in the show. Screenz developed the innovative voting technology for the show from the beginning of the format’s development.

‘Rising Star’s cloud based voting technology is one of a suite of services featured on Screenz’s innovative Real Time Platform, a unique cloud-based software system that supports millions of concurrent users, allowing broadcasters to transform TV shows into real time interactive events.