Client news · 6 November, 2018

Barcroft Media Debuts on Snapchat’s Discover Page

Five New Shows Available Now to Snapchatters Globally

Premiere Episode of ‘Born Different’ Attracts 5.2m Unique Viewers in First 24 Hours

Boom! client, independent factual production company Barcroft Media today announces it has partnered with Snap to bring eight of its successful digital series to Snapchat’s highly engaged, mobile-first audience.

Barcroft Media’s shows ‘Ridiculous Rides’, ‘Snapped in the Wild’, ‘Beast Buddies’, ‘Born Different’ and ‘Shake My Beauty’ are available now to Snapchatters globally on the Discover page, and previously released episodes are available using Snapchat’s Search feature.

‘Born Different’ premiered on Tuesday 30th October and generated over 5.2MM unique viewers within the first 24 hours for the first episode which features the uplifting and heart-warming story of the 11-year old internet celebrity with a rare ageing condition.

Barcroft series ‘Dog Dynasty’, ‘Hooked on the Look’ and ‘Outrageous Homes’ will also premiere on Snapchat in the coming weeks.

“We’re really excited about this partnership with Snapchat and to be growing our popular series brands with new young audiences on another one of the world’s premier content platforms. The initial response from Snapchatters around the world has been fantastic” said Alex Morris, Creative Director of Barcroft Media.