Client news · 25 May, 2021

Barcroft Studios to produce new Snapchat show

New Snap Original sheds light on violence, stereotypes, discrimination and hate crimes inflicted on Asian Americans while also celebrating the diverse experience of being Asian-American in 2021

Boom! client factual production company Barcroft Studios, (part of Future plc) and BIPOC-owned production company CALICO, today announceAs I Am’ (6 x 6’), a new unscripted Snap Original series made exclusively for Snapchat’s mobile-first audience.

In an effort to bring greater awareness to the stories of the Asian American community in the United States, this ground-breaking first-person series follows the stories of six individuals who shed light on and celebrate the diverse experience of being Asian-American in 2021 America.

Each episode follows a central character who takes us into their world through immersive, dynamic storytelling – as they share their culture and history, challenge and break down stereotypes, address ongoing discrimination, hate crimes and terrorism. From a campaigner fighting to protect senior citizens from violence to a stand-up tackling stereotypes of Asians in comedy, to rapper and activist China Mac, these individuals share their hopes and fears, while giving us a window into their daily lives.

The series is a co-production between Barcroft Studios and CALICO. Executive Producers are John Farrar for Barcroft Studios and Danny Lee for CALICO.