Case Study





B2B PR Campaign


IPCN is the leading international TV format rights distribution company in Greater China. Founded in London in 2007 by Rebecca Yang, the business has brokered more than 35 deals bringing more than 5,000 hours of international TV to the Chinese market. These include adaptations of some of the World’s most successful formats such as ‘China’s Got Talent’, ‘The Voice of China’, ‘Secret Millionaire’,So You Think You Can Dance’ and ‘Supernanny’. In 2015, Gravity, (part of China Media Capital) invested in the company to allow the business to boost IP creation and original content production, including a move into drama and comedy for both domestic Chinese broadcast markets. In 2018, IPCN launched the short-form digital Channel R.  

“Boom! always understands our key objectives from the get-go and has delivered highly engaging global PR strategies for our business for over 4 years so far. Whether it’s developing fresh and innovative ideas or offering invaluable strategic advice, this consultancy never fails to deliver. They are the perfect PR partner to help any company boost their profile in the global content industry - I highly recommend them.”

— Rebecca Yang, Founder and Chairwoman, IPCN


·     Build awareness and reputation of IPCN’s new short form channel – Channel R

·     Build awareness and reputation of IPCN’s new short form channel – Channel R

·     Communicate Channel R’s different content strands (Rhythm/ Reason/ Reflect) and new content and coproduction deals

·      Position key IPCN executive as expert in the short-form video space in China


·      Communicate IPCN’s Channel R strategy as a means of differentiation in the marketplace

·      Establish IPCN Chairwoman and Founder Rebecca Yang as a thought leader in the short-form video and music video space in China

·      Generate sustained programme of news, feature and opinion piece coverage to communicate effectiveness and success

Coverage across industry media

Coverage across industry media


·      Widespread media coverage, with 19 news stories, features and opinion pieces placed in international broadcast and music trade media.

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