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Case Study

Barcroft Media

Client:

Barcroft Media

Campaign:

B2B PR Campaign 2017

Overview:

We’re proud to have represented Barcroft Media since 2013 and during that time they have emerged as one of the UK’s leading TV and digital content producers, securing commissions for linear TV channels around the world. They have built a global following of over 8 million subscribers across over 30 digital channels, launched a successful branded content business, attracted investment from Channel 4 and established Barcroft TV as one of the UK’s top 10 YouTube channels.

“

“Working with Justin has been a pleasure. He has helped us develop and execute a PR strategy that hasn’t just helped spread the word - it’s actually helped define our business’ purpose and path”.

”
— Sam Barcroft, CEO Barcroft Media

Objectives:

  • Support the company’s business objectives by building recognition for Barcroft Media as one of the leading digital factual content creators and distributors
  • Continue to build global reputation and thought leadership for the company and senior executives

Strategy:

  • Relentlessly communicate business success through news generation
  • Secure key feature article placement and panel opportunities to leverage company leadership’s reputation and expertise
  • Build recognition for production innovation and excellence
  • Support the company on the ground at key industry events e.g. Realscreen, MIPCOM, Content London etc
A small sample of coverage generated for Barcroft Media in target media

A small sample of coverage generated for Barcroft Media in target media

Results:

  • 56 news articles secured across global industry media including Variety, Deadline Hollywood, C21 and Broadcast
  • 11 features articles secured in major trade publications such as TBI Vision, Broadcast and Digital TV Europe Magazine
  • Multiple panel appearances for key executives including – Content London, Digital Content Summit, Royal Television Society, Science Congress and Realscreen Summit
  • Awards – winners of Best Original Web Channel at Broadcast Digital Awards 2017 and Youtube Award at MIPCOM’s Content Innovation Awards

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