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Case Study

FirstLook TV

Client: 
FirstLook TV
Campaign:
B2B PR campaign early 2019 
Overview: 
Founded in 1994 by Creative Director Will Hanrahan, FirstLook TV is an award-winning UK-based production company with offices in London and Stratford-upon-Avon.
The company is the UK’s biggest producer of true crime documentaries and supplies content to broadcasters and SVOD services such as Netflix, BBC, Foxtel, ITV, Amazon Prime, UKTV, CBS and Sky. Recent successes include long running investigative brands ‘21st Century Killer’, ‘Nurses Who Kill’, ‘Inside the Mind of a Serial Killer’, ‘Stalkers Who Kill’, ‘The Jury Room’ and ‘A Killer’s Mistake’.
FirstLook TV has supplied more than 100 hours of programming to A&E International, AMC and Discovery both in the US and the UK, with 42 hours acquired by A&E in a single deal. More than 50 hours of FirstLook TV crime content will air worldwide in 2019 – a year that marks the company’s 25th anniversary. 
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“Justin and his team did an impeccable job of raising our company’s profile in the international television media. Time and time again Boom! PR delivered brilliant work with professionalism. We look forward to working with them again soon and can recommend them to any content creator looking to raise their international profile with buyers and other key stakeholders.”

”
— Will Hanrahan, Founder and Creative Director, FirstLook TV

Objectives:

  • 3 month campaign to build awareness and reputation of FirstLook TV with major streaming platforms and broadcast channels, motivating them to regard the company as the world leader of crime investigation content
  • Establish Will Hanrahan as thought leader in factual production, the true crime genre and Nations and Regions issues 

Strategy:

  • Relentlessly communicate FirstLook TV’s Heritage and Thought Leadership messaging to an international content industry audience as a means of differentiation in the marketplace. Communicate this through a solid calendar pipeline of news stories for trade media, features and panel slots. 
  • Position Will Hanrahan as an expert in the next generation content industry, particularly in the true crime genre, building his industry profile to create influential thought leadership feature and opinion pieces
  • Focus on key micro and macro industry issues and trends for factual producers – particularly in crime genre. Other areas to cover include: leadership in compliance issues, factual content trends, demand for crime content, territory trends, market and  summit previews and reviews
Coverage across content industry media

Coverage across content industry media

Results:

  • Widespread and varied coverage, generating global industry awareness with 19 news and feature articles secured in global broadcast media as well as speaker slot at Realscreen Summit

Thinking about raising your profile in the global content industry? Get in touch!

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