+44 (0) 208 324 2260
Case Study

Media Ranch

Client:

Media Ranch

Campaign:

B2B PR Campaigns – ongoing

Overview:

Media Ranch is a Montreal, Quebec-based producer and distributor of entertainment formats for TV. Founded by experienced TV executive Sophie Ferron in 2008, the business features a production house specializing in creating docu-drama, magazine shows, variety and reality programming.

Media Ranch’s mission is to not only develop content for Canada, but to also leverage Canada’s impressive pool of talent to create content for the national and international market.

We are proud to have represented Media Ranch, handling their international B2B PR since 2015.

“

“It’s vital to choose the right partner when looking for a PR agency. PR is crucial to our international marketing efforts and Justin has consistently exceeded our expectations in terms of coverage levels and impact in the international broadcast trade media. He has established a level of profile and new business leads within the industry for Media Ranch that simply did not exist before and I have no hesitation in recommending him to other content companies”.

”
— Sophie Ferron – President, Media Ranch

Objectives:

  • Raise the profile of Media Ranch across the international broadcast industry globally & particularly in the UK & North American markets
  • Establish international credibility of Media Ranch as a successful international producer with a pedigree of both local commissions and international format adaptations
  • Raise awareness of Media Ranch’s international format distribution business
  • Support client sales strategies around key international content markets e.g. MIPCOM/ MIPTV

Strategy:

  • Create pipeline of B2B news coverage in international broadcast trade media to establish media momentum for each product brand and Media Ranch corporate brand
  • Proactively pursue feature coverage opportunities that communicate company back story, unique offer, thought leadership positioning and global growth messaging to an international broadcast industry audience
  • Position Media Ranch as a global thought leader in the next generation content industry particularly in respect of disruption in Canadian TV industry
  • Maximise B2B PR opportunities around key international industry events/ markets/ product launches
Placeholder for MR coverage

Placeholder for MR coverage

Results:

  • 56 news articles generated in international broadcast trade media
  • 12 feature articles secured in target media

If you'd like to discuss a new project, please get in touch

Contact Boom!

Clients