Client news · 24 October, 2016

Sky Sports Commissions Jamie Vardy TV series

Boom! PR client Zig Zag Productions announces Sky Sports has commissioned documentary series featuring Leicester City and England striker Jamie Vardy’s V9 Academy.

Leading independent TV Production Company and Boom! PR client Zig Zag Productions today announces Sky Sports has commissioned a 6 x 60’ documentary series featuring Leicester City and England striker Jamie Vardy’s V9 Academy.

The as-yet-untitled series is a co-production with Krempelwood Entertainment and will follow the hottest name in English football as he seeks to discover non-league talent and promote them to the professional game whilst providing them with a unique educational experience into what it takes to play at the sport’s top level.

The V9 Academy will hold its first intake of players in May 2017 at Manchester City FC’s training complex. The academy will host 42 successful applicants who will be split into 3 teams of 14 players for a 5-day residential programme.

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The series will provide ‘behind the scenes’ insight into how coaching, sport science, fitness methodology, talent identification and mental training is carried out at the elite level. It will also follow the stories of the hopefuls in the build up to their time in the V9 Academy and provide and insight into Jamie’s time in non-league football.

“Jamie Vardy without doubt was the poster boy for the phenomenal story that was Leicester winning the league last season. Now he wants to offer that fairytale opportunity to others like him who are playing in the non-league and want to be professionals. Zig Zag have secured exclusive access to Jamie and his V9 Academy and with the support of Sky we look forward to bringing this 6 part series to the world”.

— Danny Fenton, CEO Zig Zag Productions.

Andy Feeney commissioned the series for Sky Sports. Executive Producers for Zig Zag Productions are Danny Fenton and Andy Scott.

The series was developed with Fleet Street Sport & Media Group and is the latest in a series of TV sports projects from Zig Zag Productions which includes ‘Fashanu’s Football Challenge’ (Bravo), Eddie Jordan’s Bad Boy Racers’ (Channel 5), ‘The Premier League’s Most Amazing Moments’ (BBC Three) and ‘Football Years’ (Sky One).